Thursday, November 19, 2009

Celebrate the day with the release of Beaujolais Nouveau

While everyone knows the 4th Thursday in November is Thanksgiving, how many know the 3rd Thursday of November signifies the release of France's Beaujolais Nouveau? This is the week Beaujolais wine producers and distributors race to be the first to get their vintages to various markets for the official release date, this year that date is Thursday November 19.

Beaujolais Nouveau is made with Gamay grapes and must come from the Beaujolais region. The wine is the most popular nouveau (young wine) and is the first wine release of the season. The flavors are light with very little tannins as they were only fermented for a few weeks. The wine is intended to be consumed immediately but most experts say good wines can survive up to a year or a little longer in proper storage. This is definitely not a wine you buy as an investment and put in your cellar for a decade or so.

Beaujolais Nouveau has been around for some time but the frenzy and hype that follows the release is a relatively recent trend. The marketing can be attributed to William Deutsch, a wine importer who paired up with Beaujolais wine maker, Georges Duboeuf.
In 1982 Deutsch imported just 55 cases of Beaujolais Nouveau, by the 2007 he imported 200,000 cases of Duboueuf’s Beaujolais Nouveau.

Look in your area and there may be many events focused on the release of these young wines. Wine Hubby and I are spending the evening at Toasted Pheasant (813) 265-6700) for their Beaujolais Nouveau release dinner consisting of a 3 course meal and a glass of Beaujolais Nouveau for $20 per person. Reservations are required and yesterday there was still some availability.

So raise your glass and enjoy the new releases as this day only comes around once a year.

2009© Kellie Stargaard. All Rights Reserved.

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